The importance of national and cultural belonging for constructing one’s identity through social media
Keywords:Facebook, online identity, national culture, Latin America
The article principally aims to define the relation between national culture and online identity as well as to examine the extent Facebook users might use the platform as a tool for manifesting their cultural and regional identity. In order to do so, the point of departure is taken in empirical findings. The content of the article is primarily based on the in-depth analysis of data uploaded on Facebook by its users. The research sample consists of 25 Latin American immigrants living in Spain. The research proves the evidence supported by empirical examples, which illustrate what socio-cultural elements from our everyday life are the most relevant ones for one’s online identity construction.
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