FASHION AND LOCATION: A CONTEMPORARY IDEOLOGY TO EXPLORE SOCIAL MEDIA AS A TOOL FOR TEACHING AND LEARNING IN DESIGN

Abstract

Fashion and Location is an international, multicultural and interdisciplinary collaborative approach to teaching fashion spanning four continents incorporating social media as a tool to connect the students for knowledge sharing and experiencing cultures. Location has always had an influence on clothing styles and is essentially an interesting area of learning for students in schools. The goal is to educate and connect students about various cultures’, sub-cultures’ and social classes’ views of dressing, as well as considering the views of individuals within these categories who can formulate various responses vis-à-vis self presentation using social media as a platform. This research is a collaboration of six different institutions to make a learning platform for students through various projects.

The methodology of the project is collaborative teaching and learning. Our research implies a Goffmanian theoretical framework in which fashion is viewed as a dramaturgical type of action or performance through which meanings are expressed and interpreted within social and interactional settings situated in particular cities.