Symbolic Capital as a Brand Tool of Sociocultural Life (on the Material of the Northern Cities of the Republic of Sakha (Yakutia))

Authors

  • Irena Khokholova Institute of Modern Languages and International Studies, M.K. Ammosov North-Eastern Federal University 58, Belinskogo str., Yakutsk, Republic of Sakha (Yakutia), Russia, 677000
  • Natalya Danilova Institute for Humanitarian Research and North Indigenous Peoples Problems of the Siberian Branch of the RAS 1, Petrovskogo str., Yakutsk, Russia, 677000
  • Marina Kysylbaikova Institute of Modern Languages and International Studies, M.K. Ammosov North-Eastern Federal University 58, Belinskogo str., Yakutsk, Republic of Sakha (Yakutia), Russia, 677000
  • Kyunney Pestereva Faculty og History M.K. Ammosov North-Eastern Federal University 58, Belinskogo str., Yakutsk, Republic of Sakha (Yakutia), Russia, 677000
  • Alina Vasileva Institute of Modern Languages and International Studies, M.K. Ammosov North-Eastern Federal University 58, Belinskogo str., Yakutsk, Republic of Sakha (Yakutia), Russia, 677000
  • Daryana Maximova Department of Canada, Institute for the USA and Canada Studies, Russian Academy of Sciences 2/3, Khlebny lane, Moscow, Russia, 123997
  • Semyon Dyachkovskiy Ministry of Culture and Spiritual Development of the Republic of Sakha (Yakutia), 30, Lenin Ave, Yakutsk, Republic of Sakha (Yakutia), Russia, 677011

DOI:

https://doi.org/10.15503/jecs2021.2.597.612

Keywords:

symbolic city space, monuments,, art objects,, cities of Yakutia,, north,, cognitive perception,, identity,, politic process

Abstract

Aim. The aim of the research is to study the symbolic capital of northern cities (semiotic potential) contained in "urban texts" and the influence of the historical memory of a multiethnic region on the political process of the region and the country as a whole, through a comprehensive and interdisciplinary study of the symbolic space of cities in the Republic of Sakha (Yakutia).

Methods. The study used the cognitive approach, the method of space-time analysis, and the method of historicism and questionnaire survey. Symbolic space as a text is a heterogeneous content.

Results. The results of the study show the importance of a symbolic resource as a brand tool, first, depending on the political context and introduction into the collective memory through a constant "reminder" of its importance and significance in the socio-cultural and everyday life of citizens. The resulting databases of monuments served as the basis for compiling a virtual album of monuments and art objects in the cities of the Republic of Sakha (Yakutia). The research results can practically be applied in the field of education, politics, culture, in the study and promotion of the cultural and historical heritage of the regions of Russia.

Conclusions. The urgent problem is the task of preserving the accumulated experience and values, places of memory, relics of the past, as well as ideas about the past that are stored in the memory of its inhabitants and the transfer of this knowledge to the younger generation.

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Author Biographies

Irena Khokholova, Institute of Modern Languages and International Studies, M.K. Ammosov North-Eastern Federal University 58, Belinskogo str., Yakutsk, Republic of Sakha (Yakutia), Russia, 677000

Position: Associate Professor, Candidate of Philology

Scientific interests: cultural heritage, cultural landscape, regional studies, ethnos, sociolinguistics, cognitive linguistics, intercultural communication, text, political linguistics, linguistic identity

Natalya Danilova, Institute for Humanitarian Research and North Indigenous Peoples Problems of the Siberian Branch of the RAS 1, Petrovskogo str., Yakutsk, Russia, 677000

Position: Senior Research Associate,

Scientific interests: Culture of the peoples of Siberia, cultural heritage, semiotics, sacred geography, cultural landscape

Marina Kysylbaikova, Institute of Modern Languages and International Studies, M.K. Ammosov North-Eastern Federal University 58, Belinskogo str., Yakutsk, Republic of Sakha (Yakutia), Russia, 677000

Position: Associate Professor, Candidate of Philology

Scientific interests: Language theory, cognitive linguistics, psycholinguistics, concept, culture, cultural values, linguistic consciousness, identity

Kyunney Pestereva, Faculty og History M.K. Ammosov North-Eastern Federal University 58, Belinskogo str., Yakutsk, Republic of Sakha (Yakutia), Russia, 677000

Position: Senior Lecturer

Scientific interests: Archeology, Stone Age, Neolithic, Bronze Age, Early Iron Age, Middle Ages, man site, paleoecology, archaeological sites, cultural landscape, cultural heritage, objects of historical and cultural heritage

Alina Vasileva, Institute of Modern Languages and International Studies, M.K. Ammosov North-Eastern Federal University 58, Belinskogo str., Yakutsk, Republic of Sakha (Yakutia), Russia, 677000

Position: Senior Lecturer

Scientific interests: Cognitive linguistics, psycholinguistics, linguistic consciousness, the image of the world, worldview, ethnopsycholinguistics, cultural values, identity, traditional worldview, intercultural communication

Daryana Maximova, Department of Canada, Institute for the USA and Canada Studies, Russian Academy of Sciences 2/3, Khlebny lane, Moscow, Russia, 123997

Position: Senior Research Associate, Candidate of Political Sciences

Scientific interests: the Arctic, indigenous peoples, international relations, northern regions, Arctic zone of the Russian Federation, Canada, USA, APR countries, international organizations, Arctic Council, sustainable development, politics

Semyon Dyachkovskiy, Ministry of Culture and Spiritual Development of the Republic of Sakha (Yakutia), 30, Lenin Ave, Yakutsk, Republic of Sakha (Yakutia), Russia, 677011

Position: Assistant Secretary, Candidate of Political Sciences

Scientific interests: Political identity, migration sentiments, political institutions and processes, democratic transition

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Published

2021-09-25

How to Cite

Khokholova, I., Danilova, N., Kysylbaikova, M. ., Pestereva, K., Vasileva, A. ., Maximova, D., & Dyachkovskiy, S. (2021). Symbolic Capital as a Brand Tool of Sociocultural Life (on the Material of the Northern Cities of the Republic of Sakha (Yakutia)). Journal of Education Culture and Society, 12(2), 597–612. https://doi.org/10.15503/jecs2021.2.597.612

Issue

Vol. 12 No. 2 (2021): Journal of Education Culture and Society

Section

LOCAL CULTURES AND SOCIETIES

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Copyright (c) 2021 Irena Khokholova, Natalya Danilova, Marina Kysylbaikova, Kyunney Pestereva, Alina Vasileva, Daryana Maximova, Semyon Dyachkovskiy

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